brand refresh + custom illustrations
Does your brand need a refresh? I can update your current logo and create a cohesive brand with updated colours, typography, icons and any updated collateral to go with your new brand. It’ll feel just like new! I’m also happy to create custom illustrations for your brand that will make it extra unique!
SERVICES AVAILABLE
Brand Refresh | Typography refresh | Colour refresh | Icons | Brand Guide
And any other collateral you need, such as: Brochures | Business Cards + Stationery | Services + Promotional Booklets | Social Media + Web Graphics | Custom Illustrations
Investment + Timeline
Above is a short outline of what a brand refresh could include. Let me know what sort of collateral you’re looking for and I can create a custom package for you.
A brand refresh usually take about 6-8 weeks and payment is split into two instalments, one when you book, one right before we launch.…
Custom illustrations can take 2-4 weeks depending on the quantity and complexity.
PROCESS
PLANNING
My goal is to help your brand shine with quality designs that are on time and on budget. I’ll get an idea of your brand and what extra collateral you’ll need and provide an estimate and a timeline. Once the estimate is approved and after we sign all the paperwork, I will send you a detailed questionnaire about your brand and what your goals and target audience are. We can start establishing the visual direction and inspiration for your brand refresh.
A brand refresh could include a few design items or the whole kit and caboodle. Let me know what sort of collateral you’re looking for and I will create a custom package for you.
The staples:
Logo Refresh (optional)* | Typography refresh | Colour refresh | Icons (optional) | Brand Guide
*Let me know if you’re interested in a completely new logo and brand as I’d be happy to help - especially if you’re interested in a unique illustrated logo.
And any other collateral you need:
Brochures + Leave Pieces | Business Cards + Stationery | Services + Promotional Booklets | Social Media + Web Graphics | Custom Illustration | Postcards + Invitations | Posters | Direct Mail Design | Adverts | Catalogues + Look Books | Research + Annual Reports | Magazine + Book Design
discovery
I’ll work on the strategy behind the scenes and send you a one-page creative brief that highlights your brand mission, target audience, and visual inspiration for you to approve before any actual design work begins. This will serve as the baseline and direction for our designs and ensure that we are all on the same page moving forward. For custom illustrations I’ll send you sketches for you to approve at this stage.
design
I get to work and explore various designs based on the previously determined direction. Through this process, I’ll narrow down the most focused design concept which I will present through a detailed PDF presentation. For custom illustrations I’ll send you mostly finalized illustrations for you to approve at this stage.
details
Since the previous steps are super thorough we'll nail your vision quickly. Undoubtedly little adjustments will need to be made. We will work through two revisions of the presented concept.
build out
If your brand requires additional design elements, such as illustrations or graphics or business cards we will tackle those next.
LAUNCH
Lastly, I provide a comprehensive brand guide summarizing all your updated brand details, as well as various file formats of your visual assets, for both print and web, so you can start applying your new brand right away.